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This week, I spent 13 hours in calls with students in my content creation program.

There were so many learnings - but 1 thing shocked me the most.

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“I was ready to pay you 1 year ago”

Last year, I did some 1-on-1 calls to help people build their newsletters + social media presence.

I wasn’t really selling anything…I just wanted to see what I could help people with.

I wasn’t confident in my knowledge and experience.

“You gave away so much value, I still refer to the notes you gave me all those months ago.”

Apparently, the person I hopped on a call with had been ready to purchase right away 🥺 

But…I wasn’t confident in myself enough, so I didn’t share my offer.

Meanwhile, I paid $6k for a coach

I wrote about what I learned here.

But my coach really showed me there was 1 thing stopping me:

Confidence.

He said when you hire an Olympic athlete to train you, you’re not expecting to be an Olympian.

You’re just expecting to be a better athlete.

Similarly, to sell my program, I had to be confident in my abilities to help people become better at short-form video.

I see this lack of confidence (and action) everywhere now

Scared to post daily?

You’re not confident your videos will improve.

Scared to pivot?

You’re not confident you can execute well,

So you stay stuck where you are.

Everything changed when I started before I was ready.

Fake it til you make it really does work.

(I did not feel ready to launch my high ticket content creation program…but I did it anyway. And learned so much.)

So…this is your sign to just do it.

I’ll be rooting for you.

Til next Friday,

Jennifer

P.S. bonus - students in my program loved how I deconstructed my $6k coach’s sales call and offer. Premium subscribers can find the notes below.

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