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“I’ll launch next month, sales will be better when I have more time to prepare.”

I was often guilty of delaying - maybe out of fear of being judged?

At least that’s where I thought my perfectionism came from.

“I need a sales page, a perfect funnel, the best offer…”

At least that’s what I thought until I closed a deal for $2,000 yesterday -

Over text, in 10 min, while on the train.

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It’s not about having the “perfect” offer

I spent the last few months feeling so stuck - refining my offers and email sequences over and over.

I thought I needed to have the perfect, most optimized funnel, needing the most convincing emails.

So that’s why I spent hours and hours on admin:

• Researching and planning my content to speak to my ideal clients

• Creating DM automations that were only used 3 times

• Writing emails only 5 people would read

• Typing up pages of my offer with the “perfect” wording

But what actually moved my business forward wasn’t any of those…

I didn’t even have a website or offer document 😅

Because in the middle of all this admin, I forgot the most important thing, the whole reason why I wanted to start my business…

It’s about your identity

I was always too scared to pitch my offer…I didn’t wanna sound salesy or scammy.

My worst fear is having someone pay me and then saying “this is low quality, you’re a scam.”

My clients feel the same way:

Now, after making over $70,000 with my course, I realized…maybe it’s not actually about being called a scam.

Because I have a refund policy 😅 if someone doesn’t like my course, I refund them.

It’s about my identity…if someone doesn’t like my course, then I’m a failure and my course is worthless.

It’s this belief that if I ask for money, then I’m a slimey capitalist who doesn’t care about people.

This way of thinking wormed its way into my identity and everyday decisions -

So much so that I couldn’t share things I knew would change people’s lives (out of fear of being seen as scammy).

The same patterns would play out in my personal life:

• I’d bend over backwards for people, giving them my time and energy freely

• I’d be taken advantage of and feel burnt out

• I’d be forced to stop helping anyone else - because I got burnt out

But when I made the sale yesterday, it was like texting a friend. Nothing salesy or scammy - just helping someone who needed it.

And it’s not just me - this is what life looks like when you change your identity.

Here’s an example from a client of mine.

What a confident creator looks like

A few months ago, my client wanted to charge $200 for a 6-8 week live coaching program 🤯 

These coaching programs usually go for a few thousand dollars…$2,000 minimum.

But she was scared - she didn’t think anyone would be able to afford it:

A few weeks later, she messaged me:

Because imagine you charge $200 for coaching - 2 things can happen:

• You get so many clients you’re overwhelmed and can’t deliver a quality coaching experience

• You don’t get the clients that put in the work - and miss out on clients who think $200 is suspiciously low and don’t purchase

Whereas when you’re more confident in your skills and charge accordingly, this is what happens:

• Your students put in effort and get results you can be proud of

• You’re able to dedicate more time and energy to a smaller number of people - leading to a higher quality experience

• Because you’re not burnt out, you have energy to make free content to help people who can’t afford 1:1 coaching

Now, my client’s students constantly tell her how much she’s changed their lives (and how much I’ve changed hers 🥺):

And this only happened once I felt confident enough to reach out to people and make an offer.

But how do you change your identity?

This is a part of what I help creators with:

1. Launching an offer for more stable income

2. Handholding to turn scattered ideas into clear and easy next steps

3. Mindset work to become more confident in sales without feeling scammy

If you’re curious about how, check out the full case study here.

And if you’re interested in working with me (especially helping you launch a course like my $70,000 one) - apply here! I’ll reach out if it’s a fit 🫶 

Til next week,

Jennifer

P.S. if things are resonating but you want more info, I’ll be hosting a webinar soon (next week or week after)! Keep an eye out for my emails with more details 🫶