On Aug 18, I started a new project:

A group of ADHD content creators aiming to hit $10k in our courses.

Our biggest learning so far surprised me…

(I also realized something interesting about ADHD brains + my coaching style…)

Week by week timeline

So far we have 2 courses launched, 2 pending.

Aug 18: intro + project kickoff

Aug 25: marketing + user research

Sept 5: course structure

⭐ Sept 8: enrollments closed for my course after 1 week of launch ($6k revenue; but Sept was a $10k month overall)

Sept 13: course scripts

Sept 19: course promo + review

Sept 27: sales page

Oct 4: launch messaging

⭐ Oct 9: enrollments closed for one of my students’ courses after 1 week of launch (her biggest learning below)

⭐ Oct 10: my student hosted her first lesson and her students stayed for an extra 30 min 🥺 because they were so engaged 🥰

Oct 11: launch prep + review

Biggest learning

It’s not about your audience, offer, or niche.

You think you’re struggling to hit $10k because you:

• Don’t have a big enough audience

• Don’t have enough experience

• Don’t have a strong offer

• Don’t have the “right” niche

But the reality is, it’s a mindset thing.

Even my coach noticed it.

He asked me: “Why are you charging so little for your course?”

I told him, “I can’t charge more.”

He asked, “Why?”

Then I realized…I’m the one blocking myself from earning more.

Once I made the decision to earn more,

I realized there were things I could do:

• Improve my messaging and positioning

• Feeling more confident about selling

• Adding more compelling bonuses

• Having an easier payment process

When before, I was just stuck at telling myself no,

Instead of solving my own problems.

When you challenge your limiting beliefs, your reality literally changes.

The thing about ADHD content creators

We feel a lot of guilt and shame.

Each one of us ADHD creators had busy lives:

• Moving

• Traveling

• Just being overwhelmed with stuff in general

So when we fall behind schedule, we feel:

• Like we want to hide and avoid things (hence why we procrastinate)

• Overwhelmed with having a lot of catch-up work to do

• Not worthy - especially when we compare ourselves to others

• Like starting over from scratch / reinventing ourselves / doing a reset

So it’s not helpful if a coach tells you that you need to do more…

Because you’re already beating yourself up so much

That you have no energy to do more (even if you really want to).

But I truly believe if you give people enough encouragement and inspiration,

They’ll surprise you.

My experience with what works (in coaching and life tbh)

I don’t get motivated by punishment

(I already punish myself enough in my head).

When a coach tells me:

• Do this or you’ll be kicked out of the program

• Do this or you’ll pay a fine (rip the amount of $ I spent bc I forgot things…the ADHD tax)

• Listen to me, I’ll tell you what to do

It doesn’t really work for me.

But in the last few weeks, I’ve seen how motivated people can be when:

• You put them in a group where they’re inspired by what others are doing (making valuable courses + beautiful sales pages)

• You reward them and focus on their strengths, not weaknesses

• You co-create clear, simple systems that work for them, instead of trying to get them to do something everyone else does

• You ask them engaging questions so they feel ownership over the process, not just being told what to do

So when people ask me how I’m so disciplined and work so hard,

I tell them that it’s not really discipline for me or my students.

It’s fun.

And that’s how my most successful students are so consistent 🫶

(They told me they stayed up til 3am to work on their courses bc they got into that flow state haha.)

Til next week,

Jennifer

P.S. I’m not currently taking any more coaching clients cuz I’ve got too much on my plate rn LOL but I can answer your questions via email, just reply and shoot ur shot 🫶 always happy to help, I love discussing these topics!!