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How do you get 18.2 million views?

One of my coaching clients has a whole 6+ step process…

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How she got 18.2 million views

She's constantly hearing:

"I can tell when a video is made by you."

"Your vids are so aesthetic, what do you use to edit?"

Because it’s not just about how you put the video together…

It’s about your personal brand.

When you have a strong personal brand, you:

• Stand out more and are more memorable

• Get more engagement, trust, and therefore sales

• Charge more for sponsors

Here are the steps she uses for every video:

1. Research to iterate on hooks

2. Storyboard + shot planning

3. Filming + recording voiceover

4. Editing

5. Adding branding (fonts, colours, animations)

6. Review

But there was more she could’ve done…

It’s not just about the views

It’s about how well you monetize.

As a creator, income varies month-to-month.

Sometimes you get a big brand deal…

And other months you have nothing.

But how do you build a more stable income source?

It starts with a mailing list.

Here are some quick wins I shared with my coaching client:

1. Add email capture (lead magnet) to the top of link in bio

2. Promote a compelling lead magnet that is directly related to her product or offer

3. Research competitors to pin down her unique positioning in the market

Stay tuned in 90 days to see if we’ll hit our goals of a $10k course launch 👀 

(And subscribe to her mailing list here if you’re interested in learning to edit beautiful videos.)

Til next week,

Jennifer