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When I first launched my course, a few people messaged me saying it was too expensive.

It was $199.

They asked me for a discount code, but I read that you’re not supposed to discount

Because it makes you look cheap and trains your audience to expect discounts.

It was my first course launch, so I did it anyway…

But with a twist.

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When people ask for discounts…

It feels a bit different as a business owner.

Like I want to help people…so maybe I should price lower - or even free.

(note: when I did give some course access for free, people didn’t take it as seriously 😅)

So I decided to experiment a little.

I raised the price from $199 to $299,

Then gave them a discount code that brought it down to basically $199.

And suddenly, nobody complained.

People stopped asking for discounts because there already was one.

It was the same course. Same price.

But because it felt like a deal, people saw the price as fair.

That was when I realized how much of pricing is psychological.

I feel like my course - if taken seriously - could change lives.

That’s worth more than $199 or even $299.

And people have told me they’ve had their lives changed.

They’ve said the ROI was worth it.

So it was a matter of shifting their mindset a bit,

Which starts with shifting my own…

my worst pricing mistake

Looking back, undercharging wasn’t new for me.

I’d been doing it for years without noticing it.

At one point, I made 30 videos for someone.

They paid me around $1,000 total.

It took hours of research, scripting, filming, and posting across multiple platforms.

I told myself it was fine because I “believed in the mission.”

But really, I just didn’t believe I was worth more.

A year later, I did the same thing again.

This time, 60 videos for roughly the same rate ($1,000).

Again, it consumed all my time - so I couldn’t work on my own business as much (lost sales/sponsors, probably).

I told myself it was “for a few weeks.”

It wasn’t - it lasted a month or two (and ended with the other person saying they were disappointed in me).

I was repeating the same pattern - overdelivering, getting exhausted, and calling it generosity.

But is it really generosity?

here’s what I believed

“I don’t deserve to be paid that much for basic work anyone can do.”

“This is easy, I shouldn’t charge much for it.”

(My hourly rate for service-based projects/coaching ended up being below min wage lowkey; but it was ~$58 or so with my course tho)

“This doesn’t take up too much time, I shouldn’t make that much money.”

“People are paying me, I need to spend 6+ hours a week to help them.”

If I wasn’t drained, it felt like cheating.

Like “stealing” money because I didn’t deserve to have things come easy - I had to work for it.

why it doesn’t work for me anymore

That mindset made me say yes to everyone who said they “couldn’t afford it.”

I’d give discounts, deadline extensions, etc. because I wanted to help.

But sometimes, they didn’t show up.

They didn’t finish the course.

They didn’t get results.

And I’d end up frustrated, thinking I’d done something wrong.

(So was I really helping them?)

Now I feel like pricing isn’t just about money.

It’s about energy.

When people pay properly, they show up differently.

And when I’m not constantly overwhelmed

Trying to make money elsewhere so I can pay my bills,

I show up differently too.

(It’s why I’m putting in the work rn with my $12k coach lol.)

what I’m doing instead

I was called out because:

• My friend pointed out how I was telling other talented creators to charge more, but didn’t do the same myaelf

• I started feeling resentful about being overworked and underpaid making videos for people, but then realized I was the one who set the terms 😅 it’s my own fault

• I saw an agency charge $4k for half the work I was doing for $1k (15 videos instead of 30+)

So if you’re a creator who’s been undercharging because you feel bad or scared or not ready…

I get it.

But just know that you’re setting the tone for how others treat your work.

If you want your time, your energy, and your creativity to be respected -

Start with how you price it.

You don’t need to justify it with more deliverables or hours.

You just need to decide that your energy matters too.

Til next week,

Jennifer