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I launched sales for my course on July 26.

Less than 1 week later, course revenue reached over $14k.

Today, I’m sharing:

• Key numbers from course launch

• What led to a successful launch

• My course launch emails (premium subs only)

P.S. Check out the course details here.

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Key numbers from course launch

Marketing

• 40 IG stories

• 18 social media posts (vlogs of me making the course + promotional videos)

• 14 emails (regular newsletter and sales emails)

Financials

• $14,641.50 revenue

• 58 purchases at $199

• 31 purchases at $99.50 (student/unemployment discount)

• 2 purchases totalling $15 (financial aid; $5 and $10)

• 1.3% conversion rate from email to paid (91/6800 = 1.3%)

Time

• 56.5 hours

• $259/hr ($14,641.50 / 56.5)

• ~50% of time spent on writing the course and marketing

What led to a successful launch

1. Deadline to enroll (doubled revenue from $7.7k → $14.6k)

2. Building hype and interest (waitlist) using social media and email newsletter

3. Talking to prospective students - learnings led to messaging adjustments for landing page and marketing

4. Offering a student discount ($99 sounds like a “deal” when original price is $199)

My course launch emails

I spent most of my time on 2 things:

1. Writing the course

2. Marketing the course

I wrote these emails from scratch - steal them as templates to save you time for your own course launch.

Subscribe to Premium to read the rest.