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I launched sales for my course on July 26.
Less than 1 week later, course revenue reached over $14k.
Today, I’m sharing:
Key numbers from course launch
What led to a successful launch
My course launch emails (premium subs only)
P.S. Check out the course details here.
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Key numbers from course launch
Marketing
40 IG stories
18 social media posts (vlogs of me making the course + promotional videos)
14 emails (regular newsletter and sales emails)
Financials
$14,641.50 revenue
58 purchases at $199
31 purchases at $99.50 (student/unemployment discount)
2 purchases totalling $15 (financial aid; $5 and $10)
1.3% conversion rate from email to paid (91/6800 = 1.3%)
Time
56.5 hours
$259/hr ($14,641.50 / 56.5)
~50% of time spent on writing the course and marketing
What led to a successful launch
Deadline to enroll (doubled revenue from $7.7k → $14.6k)
Building hype and interest (waitlist) using social media and email newsletter
Talking to prospective students - learnings led to messaging adjustments for landing page and marketing
Offering a student discount ($99 sounds like a “deal” when original price is $199)
My course launch emails
I spent most of my time on 2 things:
Writing the course
Marketing the course
I wrote these emails from scratch - steal them as templates to save you time for your own course launch.
14 total emails sent
