It’s already the end of Q3??

I’m not gonna lie, I feel like I got nothing done:

• July was summer so I just hung out with friends all the time (being my own boss means giving myself unlimited days off lol)

• August was moving to another country

• September flew by (contract work + course launch)

Let’s look at my finances + social media growth for the real vibe check.

Social media analytics (12.66% growth)

In the last 3 months, I grew 12.65k new followers across all platforms compared to the previous quarter.

Not great, considering I made 17 more posts than last quarter…

Let’s look at the content I posted:

My 12 skills in 12 months TikTok post blew up, which led to a huge influx in email subscribers (surprising bc I didn’t respond to any of the comments).

On Instagram, carousels performed better than reels.

When it comes to Instagram stories, I noticed that I get the most views when:

• A lot of people replied to the story

• I let the previous day’s story clear completely before posting a new one

• I posted in the morning PST time

Funnel for course launch (Sept 8)

I’m not even 100% sure of the numbers (well, nothing can be 100% accurate with marketing attribution),

But this is what my dashboard + agency said:

After this I did end up changing some things:

• Put more call-to-action buttons in emails (increase clickthrough rate)

• Put payment plan as default

• Wrote abandoned cart emails

But tbh nothing spiked the revenue as much as when I had the price increase deadline for my course ($299 → $349).

Not even the deadline spike was as big lol (probably because most people took the payment plan bc I changed it to the default).

Revenue (23% decrease from last quarter)

Yearly revenue so far ($53,790.92 USD):

• Q1: $16,753.91

• Q2: $18,491.96

• Q3: $14,183.16

This is just revenue only, though.

Every month I have these expenses:

• YouTube editor/manager

• My coach

• Agency (for admin/analytics setup)

• Software subscriptions

My margins are anywhere between 40% to 80%.

Except for that one month in Aug when I was -$11k net lol (tax payment time). Thankfully I learned from my tax crashout last year and set aside enough money for taxes this time.

Oh I also hit a $10k USD month this month (not bad considering it would’ve been more if ppl did full pay instead of payment plan) 🤩

Time spent (less time spent = less money duh)

Q2: 195.75 hours spent on my business (15 hours a week) - $18.5k

Q3: 192.75 hours spent on my business (14.8 hours a week) - $14k

Current projects

Creator Revenue accelerator

I take $3k if the content creators I coach make $10k+ from their courses.

Otherwise, I get nothing.

It’s been really fulfilling esp when one of the creators got her first sale 🫶 

But not sure if I’d do this model again bc it means I take on all the risk.

I’m grateful I chose amazing creators to work with,

But this only works if both parties put in the work

(I can’t force someone to do something even though I message/encourage them as much as I can).

UGC community

I felt taken advantage of when I was an established creator but I was being paid $15-30 per video (contract work).

There were no other benefits/learning opportunities - I just had to post the vid and that’s it.

Tbh the only way I’d be okay with being paid $15-30 is if I was a beginner and I got connections/learning experiences out of it.

So now I’m working on a UGC creator community - it’s kinda like a course/program, but instead of paying $2k+, beginner creators can:

• Join a community of likeminded, ambitious creators

• Get structured guidance on what to post

• Get personalized feedback on their videos from experienced creator coaches

• Get experience working with a brand

• Get paid $35 USD per video posted (has to be approved by brand)

Reply “UGC” if you’re interested (must be able to travel to US, but flexible).

Content pivot (maybe?)

I rly wanna post more business stuff on my main productivity/life tracking accounts.

Sometimes I get comments that I should stay in my niche tho cuz some ppl don’t care about the business/creator/entrepreneur side of things.

So I might pivot…we’ll see.

I really wanna help established ADHD content creators create products so they can get sustainable income to prepare for family planning though.

Reply if you have feedback/thoughts!

Okay ik this was a lot for an email (hopefully useful tho!) so goodbye for now <3

Til next week,

Jennifer