“I can’t charge high prices, people can’t afford it…”

If you’ve thought this before, I wanna share a story from the last 90 days of coaching ADHD content creators.

Because this is the fear I kept hearing again and again:

• You don’t wanna feel salesy

• You don’t wanna be called a scam

• You feel like your audience isn’t ready or willing to pay

And honestly… maybe you’re fighting imposter syndrome so hard,

You’re scared to charge money at all.

But something surprising happened when I checked in with one of my clients…

A client who wanted to charge $200

Yesterday, I checked in with one of my clients.

I had been helping her launch a 6-week live coaching program that just concluded.

Details:

• weekly 1.5 hr live calls

• 1:1 text coaching

• bonus templates

• feedback

• and more 🤯

Guess what she wanted to price the program at?

$200…

Of course, I had to vibe check her a little 😅

And thankfully, she raised her prices (and offered a satisfaction / refund guarantee).

Here’s what happened next.

Student accomplishments

Because she charged a higher price, she ended up with fewer students.

Here’s what they achieved in her 6 week course:

• $2k sponsorship

• 200k+ views on an Instagram video

• First 10k view video after being stuck in 200-view jail

Wild results for a first cohort.

Then I asked her:

“Do you think they would’ve shown up the same way if the program was $200?”

We both paused.

Probably not.

The $200 version of the story

We did a little thought experiment.

If she charged $200 (or less):

• she’d need to coach way more people to hit her income goal

• she’d burn out with too many students to support

• some people wouldn’t take it seriously

• if they didn’t get results, she’d blame herself

• without good feedback, she might’ve quit coaching entirely

And honestly… I’ve seen this happen so many times.

People don’t realize that underpricing isn’t generosity.

It’s a reflection of how you - and others - perceive your value.

What actually happens when you charge more

Since my client raised her price:

• she attracted students who were genuinely dedicated and believed in her

• she had the time + energy to give thoughtful feedback

• her students actually got lifechanging results

• she ended the program confident and excited to teach again

Take it from me - someone who spent hours of my time trying to give free value.

It just burns you out.

And when you’re burnt out, you’re unable to help more people.

So charging more isn’t just about money.

It’s about helping others the best you can -

Because you should value your time and energy too.

Lowering your price isn’t a favour

I used to think making things cheaper was “helping.”

But when your price is too low:

• people don’t commit

• you get overwhelmed

• the results aren’t as good

• you start doubting your skills and quit

Raising your prices is what actually helps people.

Because it helps you show up with the energy, presence, time, and belief needed to coach them well.

And it helps them show up with the commitment needed to transform.

I hope this helps you shift your pricing mindset from a place of fear,

To a place of abundance and confidence.

Til next week,

Jennifer