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- my business plan for 2026
my business plan for 2026
it's the opposite of what you'd think
How do you feel in the new year?
It’s hard not to feel behind.
It seems like everyone’s going viral over the holidays - everyone’s got their goals and businesses planned out.
For me, I haven’t planned anything.
And…that might be intentional.
Today I wanna share some of my reflections with you so you can see why…
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Reflecting on 2024 and 2025
In last week’s email, I shared the financial reflections. How much money I made.
But how those years felt for my business was different…the income didn’t always reflect that.
In 2024, my highest income month was also the month I felt the most aligned.
I made my course in flow state, felt so proud/excited, and had the biggest launch ever.
But somewhere along the way, I felt like I lost that alignment. Something changed.
So in 2025, I tried many different things - but kinda sabotaged myself a bit.
Whenever I tried something new, I’d tell myself:
I have to do this to make others see my value
If I do this thing I want to try, other people will think I’m incompetent - so I can’t
This other creator has less followers than me but makes more money…I’m not good enough
When you spend that time beating yourself up and telling yourself no…
It wears on you.
So I kept trying to lock in.
Kept trying to find alignment.
Said yes to a few projects I kinda knew wouldn’t work out but felt hopeful and optimistic they somehow would.
And felt like I didn’t make too much progress.
So what am I doing for 2026?
I’ve planned nothing.
No strategies this time.
Because I felt like I wasted time in 2025 making a new strategy every month.

It was a lot of energy spent re-planning things, trying to convince myself logically when I didn’t emotionally feel like doing things.
I got tired of feeling mis-aligned, constantly disappointing myself with plans I didn’t take action on…
All because I couldn’t bring myself to do things that didn’t feel right.
Maybe it means I have to work on my limiting beliefs.
Maybe it means I’m trying too hard to force something that wasn’t meant to be.
But I remember the times when my business flowed so effortlessly…
It was when I acted from a place of alignment and confidence.
Not from having the perfect plan.
So that’s why I have no plan for 2026 - just a focus on alignment.
I know that’s not what a lot of people say.
And it’s a bit hard to explain.
But I feel like it’s right - especially for the way my brain works.
And I’m confident that 2026 will have lots of easy, fun, impactful things coming for me.
Things that I don’t exactly plan for.
Maybe you think I’m delusional and things won’t work out for me this year.
But we’ll check back 1 year from now and see what happens.
I’m excited for you to follow along this journey with me 🫶
How was today's email? |
Til next week,
Jennifer
P.S. it’s okay if you feel behind too. It gets easier if you don’t put that much pressure on yourself and just trust the process.

