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A few weeks ago, I went viral on TikTok and gained 1k+ email subscribers.

But I made a few mistakes…

Here’s what I wish I did (so you can set them up now - before you go viral and miss out).

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Set up your links

Kind of obvious, I know.

But this really shows the importance of having a mailing list.

When I posted, I asked people to comment “link” for a Notion template.

But I didn’t put it in my bio or anything…

So I woke up to hundreds of comments.

As soon as I added the template link in my bio, the subscribers started coming in.

Have a clear goal

For some reason, I got a lot of comments saying “it’s not free” (even though the template was free).

That’s because the link in my bio was a mess 😅 

People were confused, messaging me asking which offer was which.

If I had to do it all again, I’d have clear goal “buckets” for my content.

1. Free stuff that gets people on my email list

2. Cheap stuff that gets people to commit more to their goals

3. More expensive stuff that requires more nurturing

Create email funnels

Right now, I just have an email newsletter I write every week.

But I know I could improve my conversion rates a lot more

If I had a custom email funnel designed to build trust and nurture each lead -

So selling my course is easier.

(And I really need to get better at selling because I know how much the course can help people.)

Because when I look at the numbers for:

Acquiring leads → nurturing leads → converting leads → upselling leads

The bottleneck right now is at the conversion stage.

I was getting hundreds of subscribers per day through my content…

But making $0 sales.

So I encourage you to look at your funnel and pinpoint where the bottleneck is for you too.

Because once you get clear on the problem,

Your solution becomes a lot better.

Til next week,

Jennifer