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I spent $25k+ on coaching programs to understand what I was doing “wrong” -

But after almost a year…I’m realizing I was trying to buy confidence.

That’s not a bad thing.

I’m just reflecting…usually the root cause of all my business struggles are not:

• Lack of knowledge

• Lack of skills

• Lack of support

But rather something more personal:

• Believing I wasn’t worthy or valuable, so I had to constantly prove myself and “give value”

• Not trusting my decisions, so having to re-do my plan every month and relying on others to tell me what to do with my own business

• Having a habit of dismissing my discomfort, leaving my nervous system dysregulated so I panic at any sign of failure (or success)

To really show you how this impacts your business, let me share a comparison:

3 types of calls where someone tried to sell me something.

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Sales call 1: pushy and salesy

How I felt after the call

• Weird…maybe like I lost a bit of respect and wouldn’t purchase their product in the future

• At the beginning it felt very warm but the questions were very generic and pressure-y

• When I was on the fence it felt like “why did you waste my time with the call if you’re not buying the product”

Were they confident in the product?

• Yes, they even handled my objections well

• They framed it like they were “coaching” me through my blocker but it felt not genuine, like the questions were guiding me towards the sale rather than genuinely seeing if I was a good fit for the product

Were they helpful on the call?

• I shared some mindset blockers I had and they said the product would help

• But I wasn’t super clear how?

Overall rating of call:

• 4/10

• They asked all the right questions but it just felt off, like the fake niceness 😭 when it was clear I wouldn’t buy, the vibe was like “get off the call and stop wasting my time” even if the salesperson was nice abt it

• I guess it’s expected cuz the marketing of the product focuses so much on money rather than clarity? I didn’t know that was important to me til then

Sales call 2: clear frameworks

How I felt after the call:

• Amazed - there was a clear visual that pinpointed my problem clearer than I could (the person’s unique mechanism/system)

• It gave me a roadmap for next steps as well as insight into what was blocking me

• Excited to work with the person (cuz obv they sold me - sometimes it takes 2 calls not 1 but I felt like they genuinely cared and knew they could help me succeed - and they wanted me to succeed and believed in me)

Were they confident in the product?

• Yes - it was clear that it wasn’t one-size-fits-all

• I knew if it wasn’t a fit they would actually turn me away (money was less of a focus)

• They had examples of other people just like me that they helped

• They helped me believe in myself too - that if I had their support and guidance, I could get the results I wanted

Were they helpful on the call?

• Even if I left the call without buying, I felt like I had new insight

• It wasn’t insight on how to fix my problem - it was clearer insight to why I had the problem

  • Ex) not that “I don’t have time” but that “I’m scared of being seen and possibly rejected, so I don’t make time and have all these excuses”

Overall rating of call:

• 8/10

• It felt like a really good fit

• But sometimes I can sense the energy lol like if someone is very quiet and calm rather than high energy, super excited. I guess sometimes it’s good to have the calm energy around me tho cuz I have way too much of the hype energy

• I felt like my life would be changed, not just my business (it’s also a mindset/personal development thing that stays with me forever, not just making money)

Sales call 3: not confident

How I felt after the call:

• Confused? Uncertain…on the fence

• Like “I’ll sort this out later” and I know I won’t really prioritize it for later

Were they confident in the product?

• Kind of? But they also seemed uncertain whether they could help me…

• They shared what usually happens after working together, but it seemed vague (audit then working together, no unique mechanism)

Were they helpful on the call?

• They asked me abt my struggles but didn’t provide full insights or guidance - they seemed as confused as I was 😅 

Overall rating of call:

• 2/10

• Lowkey I was like I think this is how I come across to ppl - a bit scared (of sales) and wanting to prove my value rather than focused on a clear insight and framework to guide them

Learnings

1. Great sales calls have a clear unique mechanism or system - something that gives you insight or a clear roadmap/structure to move forward

2. I felt more convinced when they took the lead and asked me questions (genuinely curious to see if they can help / if it’s a fit) rather than if they tried to sell or looked to me to take the lead

3. I actually respect someone more when they are clear about their prices and confident in their value (ability to help me with the problem → transformation) rather than trying to justify the prices by adding a bunch of features

What about you? What would your takeaways be - were they different from mine?

Til next week,

Jennifer