A lot of creators I know are hesitant to sell things:

• Afraid of being called a sellout or scam

• Not sure what they’re selling is valuable (who’d pay for a 1 hr call?)

• Feeling inadequate - like they’re not expert enough

Here’s the story that changed my mindset.

Imagine you hire an Olympic marathon runner

This runner creates a training plan for you.

You get calls and feedback every week.

What’s the result you’re expecting?

If it was me, I’d expect to be a better runner.

I wouldn’t expect to run in the Olympics 😅 

Similarly, when people hire you…

Sometimes they don’t want to be an expert,

Or even get the results you’ve gotten.

They just want a transformation to take them from problem → solution.

Example: my course

For the longest time, I delayed launching a course.

Here were my excuses:

• I didn’t want to be called a scam

• I felt weird selling

• I didn’t think my knowledge was valuable enough (it was “common sense” to me)

But then someone told me I was gatekeeping knowledge that could help so many people…

That was the light switch that made me get over my own insecurities.

If I didn’t want to be called a scam, I’d just offer a generous refund policy.

If I felt weird selling, I’d just gently put it in my email signature, no pressure to buy.

If I didn’t think my knowledge was valuable enough…well, there’s no harm in trying if people can just get a refund if they’re not satisfied.

So I handled my own objections and sold myself on launching my course.

“But how can I promote my product if I’m not confident?”

After I launched my course, I had to promote it.

And even when I had positive student feedback rolling in, I didn’t feel confident.

“This is just the result of 1 student, not all of them,” I’d think to myself.

But there was a course I took that changed my whole mindset.

The teacher said:

“If you’re not confidently showing off your student success stories, no one would be inspired to take your course. Which means they are less likely to solve their problems and improve their lives. By sharing inspiring stories, you are increasing their likelihood of success.”

So if you’re really out there to help people…

You would:

1. Push through your insecurities and launch your product

2. Be confident that you can help people - so others get inspired to take action

For example, something that inspired me recently is that a newsletter subscriber of mine just launched his course.

He woke up to $6k the next day.

So what’s something you’d create if you no longer had insecurities holding you back?

Til next week,

Jennifer