how to frame pricing for high-ticket products

exposing the psychology behind my landing pages

Author

Jennifer Chou
January 10, 2025

Announcement: learn more about creating content systems for your business as an ADHD entrepreneur at this workshop I’m hosting tomorrow on Jan 11.

Summary: Frame your products in terms of value, not cost. This might seem obvious but was hard for me to realize until I had an example to learn from (more in the article below).

This week, I locked in and made my high-ticket offer (in less than 10 hours):

  • Landing page

  • Video Sales Letter (VSL) - scripting, filming, editing

  • Discord community

  • Live call room setup

  • Platform setup + assets

  • Program intro video - scripting, filming, editing

  • Checkout page

  • Welcome email automations

Feedback I got:

“I’m not seeing the price in terms of value…it just feels like something I have to pay right now.”

In the rest of this article, I’m sharing the psychology principles behind every part of my landing page

(Including the pricing section)

So you can use the same principles to increase conversions.

sneak peek at the rest of today’s article

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