If 2025 is the year you’re looking to start or scale your business…

It’s time to invest in short-form video.

Here’s what happened when I focused on short-form video:

• Gained 70k followers

• Converted to 10k newsletter subscribers

• Converted to paying customers ($60k+ in revenue while doing this part-time)

Short-form video leads to:

Greater discoverability = more followers = more subscribers = more customers

(I’ll share more in this interactive event in Jan 2025; date tentative.)

First: addressing plancrastination

The problem:

Overplanning. You write a strategy doc and your “work” for the day is done.

You might research your niche and keywords for hours,

Then feel burnt out from the boring, non-creative work.

But you don’t actually take action and turn your goals into reality.

The solution:

Create habits and content systems to make taking action easier.

(I’ll share more at the event.)

Setting up systems

You think you need:

• Expensive equipment

• Complete content calendar and system

• Automation

You actually need:

• To start with what you have

• A daily posting habit

• A swipe files document for inspiration

Optimizing for conversions

How you define success:

• Number of followers

• Number of video views

• Going viral (here’s why you shouldn’t)

What success actually is:

• Consistent posting

• View → follow → subscribe → buy conversion

• Experimenting and testing hooks

Selling a digital product

What most people do:

1. Create an ebook or template based on their knowledge

2. Send a few emails or make a few posts

3. Move on to the next product idea

What you should do:

1. Build a community (can be via DMs or email, doesn’t need to be a whole community platform. It’s about developing relationships with people)

2. Identify common problems community members have

3. Create a product addressing those problems, and get feedback from community members

4. Promote the product at least 10 times in each platform (including email)

5. Turn product sales evergreen (include it in welcome email, website)

How to get started

1. Attend this event

2. Vote in the poll below

Reminder: upgrade before Jan 2025 for more

Next week, I’m doing a whole financial breakdown of 2024 (revenue streams, highest ROI activities).

But that transparency will be for premium subscribers only…

And the monthly premium subscription prices increase Jan 1 ($11 → $25).

Upgrade before then to get detailed insights.

Til next week,

Jennifer

P.S. if you’re already a premium subscriber, thank you for supporting my dreams 🫶