This week I posted my course revenue on Reddit.
Got a lot of questions and DMs about how I made over $20k with my course (over 2 cohorts).
I’ve been directing everyone to this newsletter + my Twitter, where I’ve documented my entire process.
So today, I’m sharing:
September income report (and also my expenses…rip made many mistakes)
Quick course launch tips
September income report
First: the numbers here are counted only when I get an email saying I got paid.
So future payments from payment plans in my course are not included.
This also only includes September too - any course payments made in October didn’t count.
94.6% of revenue in September ($3,881.20) came from course sales
Not including course sales in October, or remaining payment plan payments in the next 3 months.
I made more from B2C sources (course, templates)
B2C sources also had higher ROI, despite more time spent
I barely got any sponsorships/newsletter ad revenue this month, which is why.
I spent $10.7k+ on taxes and accounting :(
First - course refunds
Around 5-6 people asked for a refund for the course, citing these reasons:
Didn’t have time for the course
Got laid off, needed money back and time to search for a new job (so again, didn’t have time for the course)
Everyone was super nice saying they’d love to support me again in the future sometime once they’re more financially secure 🥺
Accounting pain
Also I have been going through accounting and bookkeeping PAIN recently since my fiscal year ended, and am going to pay $700 for a financial advice session in November.
Let me know if you want me to share more about what I learn from that session by replying “accounting”!
Course launch tips
Daily actions help a lot - I made a vlog about my course creation journey every day
Frame your landing page around relatable problems your ideal customer has
Add language to your landing page about a transformation or how others will perceive your ideal customer (i.e. “your boss will be so impressed”)
Having an enrollment deadline increased sales when the deadline approached - I run my courses on a cohort basis
Add your course promo (even if it’s on waitlist/presale) to your welcome email sequence, if you have a newsletter
Include messaging focusing on what students can make or get in the course (templates, projects) = looks cool and gets them excited
Taking a payment plan can be risky but can increase number of students/sales
Sharing the course on social media every day (not just promoting but teasing the content, havingn a course preview, getting people excited) helps a lot
I have more detailed templates below for premium subscribers, but in the meantime, I’m not sure how to best help you.
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Course launch templates
Course templates for premium subs
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