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If you’re feeling stuck or uncertain right now, you’re not alone.

Here’s what I’ve been hearing (from myself and other creators I know):

• Engagement + views are down

• No direction for what to do next

• Overwhelmed and feeling behind for 2026 already

• Comparing to everyone else sharing their revenue wins for the year

Here’s a new perspective that might help you (especially for ADHD creators with rejection sensitivity)…

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When views are lower than you expect

So I started reading this book called Nonviolent Communication - and while it’s mainly about relationships, I found that it applies to my content business too.

For example, it talks about 4 ways you can react when you receive a negative message:

1. Blame yourself

2. Blame others

3. Understand your own feelings and needs

4. Understand others’ feelings and needs

Here’s what it looks like in my head when applied to content.

• My post got so little views, this is humiliating

• I’m so ashamed, I want to avoid posting now

• Maybe my content just isn’t good, I need to be like those other creators with the fancy editing…

• But that’s so hard and overwhelming to do, I don’t know where to start

• I’m not good enough at this, I should quit

You can see here I reacted with #1: blaming myself.

Or sometimes, I’ll blame the algorithm and think I’m shadowbanned (#2: blame others).

But what if I tried #3 or #4?

Here’s how my thought process goes in that case:

• My posts get an average of 2-3k views, which is lower when compared to when I was going viral at millions of views (neutral observation)

• When I see this, I feel disappointed because I am needing more appreciation and recognition for my efforts

• I need to feel like my time and energy are valued, especially when I’m trying to help people

• I wonder what I can do in my videos to help other people feel more seen or related to, so they can feel more connected with me in my video?

After doing this activity, I had a shocking realization…

I didn’t actually care about the views

It wasn’t the high number of views that I needed.

It was knowing that people appreciate my efforts.

That people found value in what I had to share.

And views was just one way to measure that.

For example, I made a post recently that I really liked. It got 3k views.

Usually, I would be disappointed seeing that.

But after making the post, someone texted me:

And reading these messages made me so excited to make more posts, because I had fun making it and I felt fulfilled knowing it helped someone.

So it was really more about having a supportive community (and learning to validate + recognize myself) rather than the view count.

What’s 1 thing you need?

Answering this question can help you realize that the real reason you’re stuck isn’t:

• The views

• A specific revenue goal

• Having a specific number of followers

It’s actually more about alignment and energy.

Because when you have motivation,

You can get so much done and feel fulfilled in your business…

Instead of wanting to avoid your business because it’s become a constant grind.

And we both know that 1 of these is what’s going to get you to stay consistent 🫶 

Til next week,

Jennifer

P.S. if you wanna get a head start on 2026, I’m opening up a few more coaching spots! I specialize in helping ADHD content creators get sales (offer creation, program structure, funnels, etc.) 🫶 Just reply “sales” and we can hop on a call!

Usually I like to give people a free clear roadmap of what I thought they could do, then if they need help implementing the roadmap (accountability calls, reminders, advice) then they’d hire me as a coach.