How much does someone with 75k followers make?

And how do they make money?

Today, you’ll read about:

• My creator business finances

• Mistakes to learn from

• How to learn more + templates

How much I made in Q1 2025

All numbers in USD.

Revenue

Q1 2024: $14k

In 2024, I made $6,420.01 in March and $14,297.54 in Q1 2024 (Jan - Mar).

58% of revenue ($8,306.32) was from sponsors or agency services (B2B, or business-to-business).

Q1 2025: $16.5k

In March 2025, I was travelling full time.

I made $4,096.79 in March and $16,539.22 in Q1 2025.

That’s a 15.6% increase from last year…which isn’t great imo.

It’s also a 14% decrease from last quarter (Q4 2024).

But now, 81% of my revenue ($13,391.00) came from my courses (B2C).

Revenue streams

Q1 2024: B2B

Most of my revenue came from B2B (agency, sponsors).

Q1 2025: B2C

Most of my revenue came from B2C (courses and live programs).

Expenses

Q1 2024: $615

I was paying for my email newsletter service and that was about it.

Total expenses for Q1 2024: $615.64

Q1 2025: $6.6k

I paid for a lot more (YouTube editor, software)…so my margins were worse.

Total expenses for Q1 2025: $6,673.79

Did I make more in 2024 or 2025?

So when I do a rough calculation (revenue - expenses), I actually made more last year ($13,681.90 in 2024 vs $9,865.43 in 2025).

ROI on time

I calculate hourly rate by taking revenue divided by hours spent.

Q1 2024: higher hourly rate

I spent max 112 hours on my business (since I was still working full time).

Q1 2025: lower hourly rate

I spent more hours on average, so my hourly rate decreased.

My mistakes

I know people who have millions of followers who make less than $2k a month.

And people who have less than 5k followers making $20k+ a month (with high ticket coaching/consulting).

I feel somewhere in between. This is where I lost out on a lot of revenue:

1. No clear offer - my funnel was a mess (rip shiny object syndrome)

2. Didn’t like B2B (I don’t do sponsor outreach or agency services anymore, so I can’t charge thousands per month)

3. Didn’t focus on high ROI tasks (spent too much time answering DMs and emails)

4. Travelled a lot - felt scattered and unfocused with no business

Tbh I wish I hired a coach that understood my exact problems (ADHD vibes) who could ask me good questions + give me deadlines so I can finally have clarity on what to do.

How to learn more + templates

If you’re struggling with something similar, reply with your biggest problem rn and I’ll see if I can dig up some of my old documentation to help!

I also have a business finances template below (for premium subscribers).

Subscribe to Premium to read the rest.