Note: launched another cohort of my life tracking course - check out the website here.

"Creating a course is so overwhelming, I have to record all these videos...”

I keep hearing content creators with so much industry knowledge say this,

But it's what keeps them stuck.

Some of my coaching clients wanted to push back their course launch dates because:

• “It’s easier to launch in Dec/Jan (new year’s hype)”

• “I’m not sure how I’m gonna get all the filming done”

• “I feel like I need more time to promote the course”

Here’s why that’s all wrong (in my honest opinion):

• Your first launch should not be your biggest

• You shouldn’t film immediately by yourself

• You don’t actually need more time to promote if you already have distribution sorted

What I wish I knew when I launched my course

(Especially as an ADHD content creator with really bad shiny object syndrome 😅)

1. Don’t pack everything into one course

• Avoid overwhelming students

• You can create levels 2 and 3 later, so you have a clear roadmap

2. Launch a live beta version at a lower price

• Easier to sell

• Get feedback before filming course videos

• Slides with talking points are enough

• Collect testimonials to raise prices and gain clarity on common questions

3. Keep the curriculum short (~4–6 weeks)

• Makes the beta launch more manageable

• Leaves people wanting more (perfect for your next-level course)

4. Have clear deadlines

• Price increase deadline

• Enrollment deadline

Both create real urgency. I saw huge spikes during these periods.

5. Build the curriculum around broad problems, not specifics

• Example: Week 1 covers “feeling overwhelmed with content creation” or “feeling overwhelmed with Notion organization”

• Not: “How to use Notion databases” or “How to add masking when video editing”

Summary

• Don’t pack everything into one course → avoid overwhelm, create more courses later

• Launch a live beta first → lower price, get feedback, collect testimonials

• Keep curriculum short (4–6 weeks) → manageable, leaves students wanting more

• Use clear deadlines → enrollment + price increases drive urgency

• Focus on broad problems for modules → not specific tutorials

Til next week,

Jennifer