- Chaotic Creator
- Posts
- $40k course launch: step by step guide
$40k course launch: step by step guide
plus my worst mistakes + key learnings
If you’re a creator, you’re probably used to inconsistent income:
Every month is unpredictable
Sometimes you have to rely on sponsors
But I was able to get consistent revenue every month -
Without subscriptions, sponsors, or contract work.
I lay out my entire process in this video,
Including some hot takes about subscriptions:
TODAY’S SPONSOR 🫶
Get a List of the Best HRIS Software for Your Company
Stop wasting time on endless research and confusing options.
Our HR Software experts provide you with tailored recommendations from our database of 1,000+ vendors across HRIS, ATS, Payroll, and HCM.
✅ 15 minutes vs. hours of demos
✅ 1:1 help from an HR Software expert
✅ No spam, no sales pressure
![]() views per cohort shot up in Dec | ![]() But sales didn’t increase in Dec |
It’s not necessarily about getting views…
But more about getting the right kind of views.
And how you convert them.

The CTA (call-to-action) led directly to the landing page of my course.
I hadn’t built enough trust yet…
The view-to-follow conversion rate was also below 0.5%.

The CTA led to email (lead magnet), where I had a weekly newsletter that built trust.
I didn’t sell much in the newsletter, so when I finally did…many people were ready to purchase right away.
Even the view-to-follow conversion rate was higher - mostly above 0.5%.
It might also be because these videos focused on education, not entertainment.
Insight: comments to sales conversion rate was higher

The best indicator of sales from my videos were number of comments.
The more comments I got, the more sales I made.
I assumed more saves (indicating my content is useful) = more sales, but it was comments that won…
It made sense though - each comment would trigger a DM automation that led directly to my offer.
More data in the YouTube video (including slides)
If you wanna skim the presentation slides, just check the description for the link!
If you’re an ADHD content creator, let’s talk
I’ll teach you the exact systems I used to make over $40k in my course.
We’ll brainstorm and launch your digital product together (bc I know the ADHD struggles haha. Easier to get exciting ideas when we yap).
If you don’t make $10k in 90 days of working together, I’ll work with you until you do.
If you:
Are sick of inconsistent revenue every month
Don’t want to keep relying on sponsors
Dislike boring admin work and just want to focus on creating fun stuff
Just reply “I’m in” and I’ll hop on a call with you to see if I can help :)
Til next week,
Jennifer