$40k course launch: step by step guide

plus my worst mistakes + key learnings

If you’re a creator, you’re probably used to inconsistent income:

  • Every month is unpredictable

  • Sometimes you have to rely on sponsors

Without subscriptions, sponsors, or contract work.

I lay out my entire process in this video,

Including some hot takes about subscriptions:

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Insight: I went viral, but didn’t get as many course sales

views per cohort shot up in Dec

But sales didn’t increase in Dec

It’s not necessarily about getting views…

But more about getting the right kind of views.

And how you convert them.

Recent viral videos (less conversion)

The CTA (call-to-action) led directly to the landing page of my course.

I hadn’t built enough trust yet…

The view-to-follow conversion rate was also below 0.5%.

Previous viral videos (better conversion)

The CTA led to email (lead magnet), where I had a weekly newsletter that built trust.

I didn’t sell much in the newsletter, so when I finally did…many people were ready to purchase right away.

Even the view-to-follow conversion rate was higher - mostly above 0.5%.

It might also be because these videos focused on education, not entertainment.

Insight: comments to sales conversion rate was higher

The best indicator of sales from my videos were number of comments.

The more comments I got, the more sales I made.

I assumed more saves (indicating my content is useful) = more sales, but it was comments that won…

It made sense though - each comment would trigger a DM automation that led directly to my offer.

More data in the YouTube video (including slides)

If you wanna skim the presentation slides, just check the description for the link!

If you’re an ADHD content creator, let’s talk

I’ll teach you the exact systems I used to make over $40k in my course.

We’ll brainstorm and launch your digital product together (bc I know the ADHD struggles haha. Easier to get exciting ideas when we yap).

If you don’t make $10k in 90 days of working together, I’ll work with you until you do.

If you:

  • Are sick of inconsistent revenue every month

  • Don’t want to keep relying on sponsors

  • Dislike boring admin work and just want to focus on creating fun stuff

Just reply “I’m in” and I’ll hop on a call with you to see if I can help :)

Til next week,

Jennifer