- Chaotic Creator
- Posts
- 3m viral video = how many followers?
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Announcement: ADHD Content Creator course is launching Monday, March 17. That’s the deadline to enroll (and also when the price increases from $299 → $997). Check it out here if you feel stuck making progress in your content business.
I made these 2 viral videos.
3.3 million views, 111k shares, 21k saves
4 million views, 38k shares, 119k saves
Guess how many followers each video got me?
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3.3 million video: entertainment
It was about the absurd things I track in my life, presented in a humourous way.
This video felt less entertaining to me.
It was more “useful” - me sharing a cool thing I did (my experience).
And people saw me as a leader.
Which video got me more followers?
If you guessed the authority video…
You’re right.
The entertainment, meme-y video got me 3.7k followers.
The authority video?
44.4k 🤯
What about this 1.6 million video?
It was posted on TikTok, not Instagram.
16k shares, 9k saves.
Why such a big difference (way lower follow count)?
The TikTok profile this finance video was posted on was a personal profile.
The bio was like “vegan, marathon training, etc” - completely unrelated to finance.
(I’ve since changed it to be finance related haha.)
Takeaways
Share your experience (show off authority)
Optimize your profile
Saves are a good indicator of how “useful” people find your content - their rating of your authority
ADHD Content Creator course deadline Monday March 17
Price is $299 right now.
First module drops March 17.
After that, I’m increasing prices to $997.
Hope to see you there,
Jennifer